Which Service Should you Use Facebook Ads vs. Google AdWords

Which Service Should you Use Facebook Ads vs. Google AdWords

Which Service Should you Use? :  Facebook Ads vs. Google AdWords


Before you decide to use Facebook Ads and Google AdWords, it’s best to know which situations each platform is best used for, and how using these services will help you achieve your goals.

Year after year the debate is going on, Google Ads or Facebook Ads? Which should I use for my business?

While there are some similarities, they each have benefits that differ depending on your business, your budget, who you’re targeting, and your strategic goal.

For example, Google AdWords can reach over 2.6 billion searchers each month, but Facebook allows you to target specific users based off their specific interests and behaviors.


Facebook Ads vs. Google AdWords



There are 2.925 billion internet users in the world.


Reach Facebook Ads


  • 28 billion monthly active users
  • 1 trillion page views/month
  • Potential reach of 43.8% of all internet users

Reach Google AdWords


  • Google AdWords can reach over 2.6 billion Google searches every month
  • 180 billion Google searches/month
  • Potential reach of 90% of all internet users


Target Facebook Ads


  • Location: Targets consumers where they live-based on country, state/province, city, phone number, zip code
  • Demographics: Age, Gender, Relationship, Education, Job Title and more
  • Behaviors: Target based on previous actions, such as likes and devices used to access the platform
  • Interests: Target based on interests, hobbies and Pages liked on Facebook
  • Website custom audience: Target to bounced traffic from your website or landing pages


Target Google AdWords


  • Location: Target by country, region or city-where your customers are located when they search for you
  • Demographics: Target by age, gender and parental status
  • Languages: Target by languages preferences
  • Keywords: Target by relevant keywords prospects use in search
  • Device: Target ads to show on prospects computer, mobile or tablets


Mobile advertising Facebook Ads


  • Optimize adds for IOS and android
  • 7% of Facebook ad revenue comes from mobile


Mobile advertising Google AdWords


  • Choose budgeting ratio for mobiles and for tablets
  • Optimize text ads for IOS and Android Devices
  • 8% of Google ad revenue comes from mobile


ROI Facebook Ads


  • Average cost per click(CPC): Under $1, Retail industry averages $0.45 CPC
  • Cost Per Thousand impressions(CPM): $0.80 - $1.00 per 1000
  • Click Through Rate (CTR): 027% (for dating ads) – 0.919% (for telecommunications industry)
  • Conversion Rate: 1 – 2%
  • Average Cost Per conversion (Facebook Like): $0.34 (food and beverage industry) - $1.57 (telecommunication industry)


ROI Google AdWords


  • Average cost per click(CPC): varies from $0.35 to $5 – the most expensive keyword CPC is “insurance” at $54.17
  • Cost Per Thousand impressions(CPM): $2.75
  • Click Through Rate (CTR): 2%
  • Conversion Rate: 35%
  • Average Conversion Rate: Ecommerce 1.84%, B2B 2.23%, Finance 5.01%





CONCOLUSION:  Facebook Ads Best for brand awareness and lead generation Google Ads best for immediate sales 


After reading through these points, you will notice that there is not a one-size-fits-all answer to whether you should use AdWords vs. Facebook. When trying to decide between Facebook Ads and Google AdWords for your organization, you need to first take a step back and understand what you are looking to achieve from your investment and your available marketing budget. These are really the two most important factors when considering which channel is best. The other factors are also important and should help support your decision on what is best for your company or brand.





Vishal sharma

Sun, 26 Nov 2017 01:07:41

A very proficient detailed analysis..keep it up dear


Mon, 14 Jan 2019 19:46:35

Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people insist on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities (as detailed in this comprehensive Facebook vs. Google Display Network infographic ), the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition.

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