Which Service Should you Use? : Facebook Ads vs. Google AdWords
Before you decide to use Facebook Ads and Google AdWords, it’s best to know which situations each platform is best used for, and how using these services will help you achieve your goals.
Year after year the debate is going on, Google Ads or Facebook Ads? Which should I use for my business?
While there are some similarities, they each have benefits that differ depending on your business, your budget, who you’re targeting, and your strategic goal.
For example, Google AdWords can reach over 2.6 billion searchers each month, but Facebook allows you to target specific users based off their specific interests and behaviors.
Facebook Ads vs. Google AdWords
There are 2.925 billion internet users in the world.
Reach Facebook Ads
Reach Google AdWords
Target Facebook Ads
Target Google AdWords
Mobile advertising Facebook Ads
Mobile advertising Google AdWords
ROI Facebook Ads
ROI Google AdWords
CONCOLUSION: Facebook Ads Best for brand awareness and lead generation Google Ads best for immediate sales
After reading through these points, you will notice that there is not a one-size-fits-all answer to whether you should use AdWords vs. Facebook. When trying to decide between Facebook Ads and Google AdWords for your organization, you need to first take a step back and understand what you are looking to achieve from your investment and your available marketing budget. These are really the two most important factors when considering which channel is best. The other factors are also important and should help support your decision on what is best for your company or brand.
Sun, 26 Nov 2017 01:07:41
A very proficient detailed analysis..keep it up dear
Mon, 14 Jan 2019 19:46:35
Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people insist on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities (as detailed in this comprehensive Facebook vs. Google Display Network infographic ), the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition.